8/8/2023 0 Comments Popular sans serif fonts![]() They give people a feeling of elegance, confidence and trustworthy. Serif font and your brand.Ĭompanies favour serif fonts who want to appear more reputable, established and serious. Many web designers prefer this style as the clean-cut lines, and sharp edges are clearer to render on a screen. They embrace modern, approachable and clean notions. Sans Serif fonts communicate a different message. They have a history that dates back to the 18th century and is still powerfully used today in traditional mediums. Serif fonts depict traditional, established and trustworthy notions. On the other hand, Sans Serif does not have the decorative stroke. A serif font is a decorative stroke that finishes off the end of a letter’s stem. One needs to understand the differences between the fonts before selecting the best one for you. Choosing the right font that compliments your brand is crucial to provide an accurate perception of your company. Why is it important to choose the right font?Ĭhoosing the wrong font can change the personality of your brand, thus giving the ring impression about your company. The marketing team at GCS Malta discuss fonts and choosing the right font in the following article to make your decision easier. The font of your brand is one of the first things people see when they discover your company so they can set the tone of your brand. From development to design to delivery, we are here to help.Choosing the font for your brand is similar to the clothes you wear, it gives the first impression of the personality of your brand. When it comes time to choose a font, make this decision first: serif or sans serif? And let your new knowledge of their different meanings, moods, and uses guide you.Īt Ethos3, presentations are our business. That means a sans serif font might work better for your audience if they are looking at a large screen to see your presentation media. Aside from websites and apps, DeCotes also says that sans serifs work great for signage or having to read large letters from a distance. The first lends itself to serif fonts, whereas sans serif fonts would work best in the second case. Think about the difference between sitting down with a cup of coffee and a printed newspaper versus scrolling quickly through an article on your phone to get the most information you can in the least amount of time. The research from Cognition Today says that sans serif fonts work best if your audience has less time to read, like on a website or app. They tend to communicate a more modern and playful approach. ![]() These fonts tend to be seen as more contemporary and cutting-edge. Sans means “without.” So sans serif fonts are literally, fonts without serifs. That’s because serifs are easier to read at smaller scales because the they help readers to distinguish letterforms more easily. Or as designer Madeline DeCotes says, you may want to choose a serif if your printed text will be small. Because they are often used by newspapers, they feel more classical and historical.īranding agent Robyn Young says serif fonts might be a good choice if you “want to be seen as trustworthy, established, and reliable.” You might also choose to use a serif font if you want your reader to stick with you longer because you have a large amount of printed text, as research from Cognition Today shows. Traditionally, serif fonts communicate professionalism, formality, and sophistication. So the font that you choose helps to create a mood or feeling which should be consistent with your purpose and content. It’s important to remember that your font is part of your communication. For example, on this page, the text is a sans serif font, but the large title at the top of the page is a serif font. ![]() This evolved into deliberately adding smaller strokes in more regular, artful ways, and those decorative strokes became an expected part of the letters.” So serif fonts are those with little lines that come off of the letters. Their origins are a mystery one theory suggests they arose when scribes using brushes or quills left small marks with the writing implement as they finished each stroke. They say, “Serifs are the small lines attached to letters. SerifĪdobe gives a great definition and brief history of serifs. So today, we’ll run through a crash course on one of the fundamentals of choosing a font: whether to use a serif or sans serif font. It can often feel like a shot in the dark. Finally we chose one we both agreed on, but I think it was mostly exhaustion that drove our decision.įont choice is one of those things that seems to immobilize anyone who isn’t a graphic designer. Minutes turned into hours as we tried option after option after option. It was going great until it came time to decide on the font. We were using a design program called Canva. And about a month ago, my fiancé and I sat down to start designing our wedding invitation.
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